The result
• Clearer premium positioning
• Increased engagement from builders
• Improved understanding of fire performance benefits
• Stronger inbound interest and sample conversations
• Increased engagement from builders
• Improved understanding of fire performance benefits
• Stronger inbound interest and sample conversations
What We Did
- Repositioned concrete as its own category
- Built messaging around non-combustible performance and structural capability
- Created educational content separating LumberCon from commodity boards
- Structured consistent monthly content strategy
- Introduced stronger CTAs for rep outreach and sample orders
- Implemented analytics tracking and reporting
The Challenge
The creative energy was strong, but the marketing lacked structure and consistency. Class promotions needed clearer messaging and stronger calls to action. While the brand voice was whimsical and engaging, it required refinement to better convert interest into registrations.
LumberCON
LumberCon manufactures prestressed concrete deck planks as an alternative to traditional wood and composite decking.
Work Together
The result
• 110.4K views in 30 days
• 4,183 engaged followers
• Stronger event awareness
• Improved member participation
• Clear positioning as an industry authority
• 4,183 engaged followers
• Stronger event awareness
• Improved member participation
• Clear positioning as an industry authority
What We Did
- • Developed structured content pillars around education, advocacy, and appreciation
- • Created consistent rollout strategy for competition winners
- • Strengthened messaging around Deck Safety Month and certification programs
- • Increased storytelling to humanize the organization
- • Tracked analytics and optimized based on engagement patterns
The Challenge
Needed stronger visibility, clearer communication of member value, and more engagement beyond event announcements.
Work Together
Nadra
A national non profit trade association serving the deck and railing industry.
The result
32.5K views in 30 days
Stronger local discoverability
Increased class visibility and a more mature, authoritative brand presence• Increased engagement from builders
• Improved understanding of fire performance benefits
• Stronger inbound interest and sample conversations
Stronger local discoverability
Increased class visibility and a more mature, authoritative brand presence• Increased engagement from builders
• Improved understanding of fire performance benefits
• Stronger inbound interest and sample conversations
What We Did
- Built clear content pillars for workshops, storytelling, and community
- Structured class announcements with stronger calls to action
- Elevated captions while maintaining brand personality
- Increased use of reels to expand reach
- Developed promotional rhythm for recurring classesBuilt messaging around non-combustible performance and structural capability
- Created educational content separating LumberCon from commodity boards
- Structured consistent monthly content strategy
- Introduced stronger CTAs for rep outreach and sample orders
- Implemented analytics tracking and reporting
The Challenge
At launch, the brand had no social presence or industry visibility, and concrete lumber was often lumped into generic composite conversations. Its superior fire performance and structural strength were not clearly communicated, leaving its premium positioning unsupported and its value proposition unclear.
Work Together
Work
Together
The result:
- 32.5K views in 30 days
- Stronger local discoverability
- Increased class visibility and a more mature, authoritative brand presence
What We Did
- Built clear content pillars for workshops, storytelling, and community
- Structured class announcements with stronger calls to action
- Elevated captions while maintaining brand personality
- Increased use of reels to expand reach
- Developed promotional rhythm for recurring classes
Example ASSETS
The Challenge
The creative energy was strong, but the marketing lacked structure and consistency. Class promotions needed clearer messaging and stronger calls to action. While the brand voice was whimsical and engaging, it required refinement to better convert interest into registrations.
Work
Together
The result:
- 110.4K views in 30 days
- 4,183 engaged followers
- Stronger event awareness
- Improved member participation
- Clear positioning as an industry authority
What We Did
- Developed structured content pillars around education, advocacy, and appreciation
- Created consistent rollout strategy for competition winners
- Strengthened messaging around Deck Safety Month and certification programs
- Increased storytelling to humanize the organization
- Tracked analytics and optimized based on engagement patterns
Example ASSETS
Nostalgic wedding photography with a heartbeat
Heartbeat
NOSTALGIC
Lets Chat About Your Wedding
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